Consulting for real estate agencies
Most real estate agencies run on gut feeling.
I help build ones that run on a system.
I work with agency owners on sales strategy, marketing and the systems behind them, including AI that answers every enquiry in minutes and keeps every client followed up. Everything I recommend runs in my own agency first.
Sound familiar?
Agencies don’t lose clients because of bad agents. They lose them because there’s no system.
A portal enquiry waits until evening for a reply. Meanwhile the buyer has called three other agencies.
Half the contacts in your CRM have no next step. Nobody knows who was supposed to call back.
Your results depend on one or two top performers. When they leave, the sales leave with them.
As the owner, you can’t say how many enquiries came in this week, or how many turned into viewings.
What we work on
One partner for sales, marketing and systems
Most consultants cover one piece. Agencies grow when all four work together, so I work on all four.
Sales strategy
A sales process from first enquiry to signed deal, scripts, pipeline stages, targets and KPIs for every agent.
Marketing
Positioning and a lead generation plan across portals, ads, social media and referrals, with a known cost per lead.
AI and systems
Claude connected to your CRM, inbox, calendar and listings, so enquiries get answers in minutes and no follow-up slips.
Team and management
Hiring and onboarding agents, commission structures, weekly sales meetings and reports that show the owner the real numbers.
What changes once the system is in place
We combine a clear sales process, a marketing plan with real numbers and Claude, an AI assistant trained on your listings, CRM and inbox. Your agents still talk to clients. The system handles the rest.
How we work
The GROW method
GROW is the coaching model managers around the world use to turn goals into action. I apply it to agency sales: four steps from where you are to a system that runs without you chasing it.
- G
Goal
We pick 2–3 numbers to move, such as reply time, viewings booked and deals closed per agent.
- R
Reality
A free 45-minute diagnosis. We follow one enquiry from first contact to signed contract and find where clients leak out.
- O
Options
Within 48 hours you get a proposal: a Growth Audit, the Mastermind, monthly 1:1 consulting or a fixed-scope project. Clear price, clear scope.
- W
Way forward
We build it, train your team on their own listings and clients, then review the numbers against your Goal every month.
Ways to work together
Start with a Growth Audit. Then learn with other owners, get a partner at your side every month, or have the work done for you.
Growth Audit · €2,500 · 2 weeks
I review your sales process, marketing, CRM, tools and team, then hand you a 90-day plan with priorities, owners and target numbers. If you continue with Grow Partner or a project, the full fee counts toward it.
Grow Mastermind
- A 90-minute group session every two weeks
- Your agency in the spotlight about every two months: we work on your sales, marketing or team challenge
- A private WhatsApp group of owners, with my answers once a week
- Recordings, scripts and templates from my own agency
Grow Partner
- Two 90-minute strategy sessions a month
- Direct line on WhatsApp and email on working days
- Sales and marketing strategy, KPIs and targets per agent
- Guidance on hiring, commissions and team management
- A monthly results review against your goals
Implementation projects
- €5,000: AI sales system, Claude connected to your CRM, email, calendar and WhatsApp
- €10,000: sales process and CRM rebuild, plus the AI sales system
- €15,000: full growth system: sales, marketing strategy and launch, agent hiring and onboarding, AI
- Team training and 30 days of support after launch
Prices exclude VAT. Implementation work is always quoted as a project. Grow Partner fee depends on agency size and is agreed after the audit or intro call.
Michał Wójcik, founder
I’ve built and sold three companies. Now I help agencies grow.
I started my first business at 19. Since then I’ve built sales teams, a marketing agency and a company with its own production from scratch, scaled them across Poland and sold them. Today I run Sea and Homes, an international real estate agency selling in 14 countries.
So my advice doesn’t come from a textbook. Every sales strategy, marketing plan and AI system I recommend runs in my own business first.
Master’s in Strategic Management, Kozminski University · Bachelor’s in Management, AGH University of Krakow
Sea and Homes
International real estate agency in 14 countries. Clients have invested over €50M. 5.0 rating on Google.
Coconut Agency
Full-service marketing agency and training company for national brands, corporations and public institutions. Thousands of people trained, 5.0 on Google from 160+ reviews.
REBEL
Clothing brand with its own production, making custom collections for schools and universities. Built from scratch into a nationwide operation.
Garage & Self Storage
My first venture, started at 19: designed, built and ran 17 rental garages and self-storage units.
Questions I hear most
Is this only about AI?
No. AI is one tool. Most of the work is sales strategy, marketing, team and management. AI makes the process faster once the process is right.
Do I need to change my CRM?
Usually not. First I check what you use, whether HubSpot, Pipedrive, Zoho, Bitrix24 or a local system, and how it connects. If switching makes sense, I’ll tell you plainly during the diagnosis.
How long does it take?
The Growth Audit takes 2 weeks. Implementation projects take 4–8 weeks. The Mastermind and Grow Partner run as long as they bring results, with a 3-month minimum.
Will my agents manage?
Yes. Agents keep working the way they do now, only faster. They don’t need to be technical. Training uses their own listings and clients.
What about client data and GDPR?
We start by agreeing which client data may go into AI tools and which may not. The setup follows your agency’s own data protection rules.
Which option is right for me?
Not sure where the problem is: start with the Growth Audit. Want guidance and peers on a smaller budget: the Mastermind. Want a partner at your side every month: Grow Partner. Want it built for you: a project. I’ll tell you honestly during the intro call.
Can I cancel?
The Mastermind and Grow Partner have a 3-month minimum. After that you can cancel at the end of any month.
Book your free diagnosis
A 45-minute video call. You leave with the three places where your agency loses clients today, whether or not we work together afterwards.
I’ll get back to you within 24 hours to set a time.